Kindness is the thing Brits most want to be remembered for after they’re gone, according to new research from Avalon Funeral Plans.

Nearly a third of people said that kindness was the trait they most wanted to be associated with, followed by a fifth of people who said that their sense of humour was the thing they wanted to be remembered for.

Good parenting came in third, with just under a fifth saying that was the most important trait.

The research, which surveyed 2,000 people, found that men are twice as likely to want to be remembered for a sense of humour as women. But women are nearly twice as likely as men to choose being a good parent as the trait they want people to associate with them after they’re gone.

Other popular choices included being a good friend and trustworthiness.

But 1 in 20 of those aged 25 to 34 said their good looks was the thing they want people to remember about them after they die – compared to 0.5% of over 55s and 0% of those aged 45-54 years old.

Older generations valued being a good parent and being a good friend more than their younger counterparts, while also being less likely to choose career achievements as the defining legacy they’d want to leave behind.

“We’ve all got different ideas about how we want to be remembered when we’re gone,” said Susan Stevenson, CEO of Avalon Funeral Plans, who commissioned the survey.

“Ultimately, we won’t know exactly how our friends and family remember us, but what we can do is do our best to live up to these qualities in the present, and make plans for the future so our final farewell is an event that truly reflects who we are and what we value.”

“A prepaid funeral plan lets you do just that. With Avalon you can make arrangements and pay for your funeral in advance, so that your loved ones can rest assured that you’re getting the final farewell you wanted.”

If you want a say in how you’re remembered, Avalon LifeLocker is a free online tool from the funeral planning company that helps people write their life story and record their funeral wishes. Anyone can sign up and use LifeLocker to safely store memories, life lessons and future goals – all in one place to share with friends and family.

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